Friday, July 1, 2011

Good News: Americans are turning off Fox News

Seems Americans are finally waking up to the fact that the news network that proclaims to be fair and balanced is anything but and therefore isn’t worth watching.  Recent ratings show Fox News is continuing to lose viewers particular in the important 25-54 demographic group.  

This is the latest report from TVNEWSER:

In M-F prime, CNN was up +16% in total viewers (725k vs. 625k) and +29% in the key demo (235k vs. 182k) compared to Q210, while MSNBC’s growth was less, increasing only 3% among total viewers (924k vs. 894k) and 13% in the demo 25-54 (277k vs. 245k).  Fox News continued to lose viewers vs. the same quarter a year ago, declining -6% in M-F prime total viewers (2.151m vs. 2.293m) and down -14% in the demo 25-54 (506k vs. 585k).

Total Day and Dayside:
In total day, CNN increased +13% in total viewers (494k vs. 439k) and grew +21% in the key demo 25-54 (173k vs. 143k) compared to last year; MSNBC increased 11% in total viewers (442k vs. 397k) and only 15% in the demo (157k vs. 136k); and FNC was off -1% in total day/total viewers and down -6% in total day/demo 25-54 vs. the second quarter last year.

Also in total day, CNN topped MSNBC in both total viewers and the demo 25-54 this quarter, with CNN averaging 494k in total viewers, a 12% advantage over MSNBC’s 442k, and in the demo 25-54, CNN posted 173k, a 10% lead over MSNBC’s 157k during the second quarter 2011.

During dayside programming (9a– 5p) CNN Newsroom easily outperformed MSNBC each hour, with MSNBC placing either 3rd or 4th throughout the day during the second quarter.  For the quarter, among dayside total viewers, CNN averaged 554k, 56% more than MSNBC’s 356k and posted 169k among adults 25-54, a 59% advantage over MSNBC’s 106k.  Fox News was down -2% in total viewers and was off -14% during its dayside programming.

Now, that’s just the kind of good news we need this holiday.

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